![]() While Run-DMC and adidas would form a partnership after the song was recorded for the Raising Hell album, the rap group helped embed track suits into black culture along with their shell toed shoes with no laces and gold chains. The duo’s song “My Adidas” was an unsolicited anthem toting the inherent value of a brand to those who came from, at the very least, the streets of New York. While the tracksuit would take on many iterations from myriad brands over the next two decades, it wouldn’t see a huge crossover into pop culture until Run-DMC raised the popularity of both adidas and the tracksuit. Albeit unintentional, Beckenbauer would set the tone for future generations of fashion-forward athletes in a single image. It’s an aspirational look - athletic wear with a nice wrist watch. He’s seated on the pitch tying the laces of what looks like an early version of what would become adidas shell toed classics. In an ad from that late-’60s campaign, you see Beckenbauer sitting in a crisp red and white tracksuit with the iconic three stripes racing down his limbs. It was the first time adidas moved into the apparel game. It all began in 1967 when adidas collaborated with German soccer star Franz Beckenbauer. Moving away from the status quo is essentially how adidas built its brand - and the track suit is one of the innovations that still permeate pop-fashion today. If you shove something in the people’s faces, whether it’s a Tamagotchi, Furby, or that Tickle Me Elmo, people are going to vouch for it because it was different enough from the established norm.” It was just an era characterized by this gimmicky corniness that resonated with the American people. “I mean, when you look at the ’90s, you had Heelys and rollerblades and Soaps Shoes. “The breakaway pants had this kitsch factor,” said Jian DeLeon, the senior male wears editor at WGSN. They’re athletic wear, but not for playing. In the ’90s, America discovered adidas breakaway – or tearaway depending on what part of the country you were from – pants. Every once in a while, the country would discover something so quirky it became bigger than its intended function. Different national regions had different interpretations of what we should look like or how music should sound or what technologies we should adapt to, but there were some trends that transcended geography with a different kind of ubiquity than what exists now in the Internet era. The movies and television and music of the era give us a snapshot of how things looked and felt and moved for 10 weird years. The decade is what nostalgia is supposed to be, and its influence is found oozing out of contemporary hip-hop and hoops culture. The ’90s feel like they happened forever ago. ![]() We were ostensibly Tulare’s tear away pants, and every once in awhile our coaches and teachers and parents wanted to tear us out of their lives, but as frustrating as it is, they kept buttoning us back up. ![]() We weren’t necessarily outcasts, but there were elements to the way we approached high school that were outcast-y. Ripping those pants off fit the general tone of our group - it was fun and whimsical and almost cool, but close enough to fit into the sub-culture it represented. ![]() “The captain of the chess team - Phillip Barnett.”Īs everyone laughed, I’d rip off my sweats and wave to the crowd that only existed in our minds. “Standing at 5-foot-9 and 27 pounds,” Davion would begin as I started to get off the bench. There were always intros before the games started, and no matter how hot it was, the intros included us in warm-ups so that we could rip off our adidas tear-away pants as someone from the other team made a terrible joke as he introduced you. If you happen to find yourself opening a dusty box in some dusty storage space in the dusty city of Tulare, pop in that VHS-C tape and rewind it all the way to the beginning. We’d go home, dirty as hell, and watch those tapes. We shot a lot of threes and tried to dunk on each other whenever possible. We all lived within three blocks of each other, and when the summer days didn’t peak over 110 degrees, we’d make the trek to Kahn, set up our Sony camcorder on a turned-over trash can and play the kind of basketball we learned from NBA Jam. Suffice to say there’s not much to do in Tulare, which is why, on that VHS-C tape, sitting in a box in a storage unit in Tulare, there is a grainy recording of Davion Bruce, Dhevin Williams, Fernando Gonzales and myself playing basketball on eight-foot rims at Frank Kahn Elementary school. The city’s claim to fame is that it hosts the world’s agricultural show every year and once landed on Forbes’ list of worst cities to raise a family. a city that sits right in-between Bakersfield and Fresno. There’s an old VHS-C tape sitting in an old box in an old storage unit somewhere in Tulare, Cali. ![]()
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